1. The Right Technology for Clean Urls

If you want your website to feature in Google and other search engine results it is important that you choose a server that allows your Web Development/Design Company to customise your urls (or web addresses) for example your url could read www.tescomamalta.com/productid123425hd%679, this address is not indexed by google because it’s a dynamic url, however if your server allows url customisation you can have urls like www.tescomamalta.com/product/638116/Cooking-spoon-VIRTUOSO, this is a Search engine friendly url and will allow you great Search Engine Optimisation.

Unfortunately this technology is not supported by Windows servers so when looking for the right server and web technology make sure its Linux based and development is done in Php/MySQL, this will set you up professionally right from the start to beat the competition at the search listing game. It’s the first step in making sure you can fully search engine optimise your website.

2. Speed

Another important factor when choosing your server is speed. Check-out a few sites on your prospective hosting server and check how long they take to load. Whether it is locally situated or in another country speed can differ greatly, it’s about the type of machine and technology it is running. The way it is set-up and administered also makes a difference and can improve its performance. Loading speed has recently become a key factor for Google rankings so give this its due priority when selecting your hosting solution.

3. 99% Uptime Guarantee

This is also another key factor. Most servers will promise 99% Uptime guarantee. do not settle for less because this is regular up-time. You should expect your server to give you a minimum of 99% up-time because once you website is online and you’re working hard on your web marketing to generate traffic, any downtime will mean wasted effort and potential traffic. It is expected that your provider has some minimal downtime especially when backing up or expanding its space, however make sure this doesn’t happen too often, especially if your host also hosts your emails.

4. Security

Security is also another issue, make sure your server offers you the option to purchase a security certificate should you need it, however choosing a server that has a security certificate automatically supplied may mean that you’re paying for transaction security which you do not need. Most payment gateways offer this processing security as part of the service so buying a certificate is not necessary. A good payment gateway is far more secure than server-side security, because payment gateways are constantly monitored by VISA and other relevant authorities to make sure that transactions are as safe as the current technology allows them to be.

5. Price vs Space and Bandwidth

Do a bit of shopping around and make sure you’re getting a good price for the space required. Also make sure you’re not buying more space than you need and always confirm with your hosting provider that your account can be upgraded to more space without losing any of the data or installations.

We recomend: www.definedhosting.com however should you have any queries do not hesitate to leave a comment or email us.