1. Online Marketing tends to be cheaper than more traditional mediums

2. It also has the advantage of being more easily measured through near instant analytics

3. In a matter of months (or in rare cases days) professional SEO and Branding campaigns can secure thousands and thousands of website visitors and reach a targeted audience as a result. This puts large and small businesses on a more level playing field.

4. Unlike printed catalogs, the web allows you to have a constantly updated catalog that is up-to-date and doesn’t age

5. It allows you to target niche markets that on a global scale are actually quite sizeable

6. If you have an eCommerce site, you can sell while you sleep

7. You can cap your costs

8. Online word of mouth or Brand Advocacy spreads very fast through Social Media… are people talking about your brand? Social Media offers you the opportunity to listen to your customers and allows them to spread the word about how great your products are if you give them the right tools to do this with.

9. It gives you a medium where you can get more mileage out of Brochures, TV adverts and other forms of traditional advertising.

10. The medium lends itself to inexpensive testing and research that could prove key to the success of your next advertising campaign.

Thinking of outsourcing your web marketing then you should read our next article “How to prepare for a Web Marketing campaign”

or if you’re considering doing it in-house read the article Bust some Facebook Marketing Myths

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