What your business needs to know about the latest Google Algorithm update.

What your business needs to know about the latest Google Algorithm update.

Author: Stephanie Fiteni Co-Founder / Online Marketing Specialist & Coach at Defined Branding. On April 21st 2015 Google started rolling out the so-called mobile-friendly update. It has been omenously nicknamed mobilegeddon but that’s a very misleading dramatic approach to the updates. When you scratch the surface it is not such a scary change after…
How to: email marketing

How to: email marketing

Author: Amy Micallef Decesare Junior Marketing Executive at Defined Branding It’s a well-known fact that email marketing is one of the greatest ways to reach out to your customers, all for a relatively low cost. Building, executing and maintaining an effective email marketing campaign is no easy task, but if…